Sanjay Prasad joins WebEngage as ‘VP, Global Head of Channels And Alliances’

WebEngage, a leading SaaS provider of customer data platform and engagement products, has announced the appointment of Sanjay Prasad as VP, global head of channels and alliances. Sanjay will lead the company’s efforts in building and expanding strategic relationships with global consulting firms, system integrators and digital marketing agencies to unlock new opportunities to scale the platform's reach across markets and customer segments.

Sanjay brings with him over two decades of experience in enterprise sales, business development, and strategic alliances across the BFSI and technology sectors. A mechanical engineering graduate from Pune University with an MBA from IBMR, he has held key leadership roles at organisations such as IBM, HP, Oracle, Red Hat, LeadSquared and MoEngage. Throughout his career, Sanjay has been instrumental in driving regional growth, establishing partner networks, and building go-to-market strategies across MEA and APAC markets.

Prasad, VP, global head of channels and alliances, WebEngage commented, “It’s an exciting time to join WebEngage. The platform’s growth route, product maturity, and customer-first culture offer immense potential to co-create value with leading consulting firms. I’m looking forward to strengthening our alliances and building a robust partner ecosystem that helps enterprises bring forth better engagement, retention, and revenue outcomes.”

Avlesh Singh, co-founder & CEO of WebEngage, added, “As we scale globally, partnerships will play a central role in our growth story. Sanjay’s deep understanding of the enterprise landscape and proven track record in building high-impact alliances makes him the ideal leader to drive this mission forward. His vision aligns perfectly with our goal to make WebEngage the preferred customer engagement partner for global enterprises.”

Vishnu Sri Pillai, partner and head technology enablement- financial services and office managing partner-Kochi, KPMG India commented, “Customer focused digital transformation is one of the key priorities for enterprises today. Our collaboration with WebEngage should aid in bringing integrated, insight-led solutions to market that address real business challenges and drive long-term value.”