Shikhir Kapoor joins Omnicom Media Group as GM- Performance Marketing

Shikhir Kapoor has joined Omnicom Media Group as general manager of performance marketing. Before this role, Kapoor served as programmatic lead– North at LS Digital Group. 

He took to LinkedIn to announce the same.

Kapoor brings 13 years of experience in digital marketing, specialising in cross media channels, client retention, budget optimisation, and strategic growth initiatives. Throughout his career, he has worked with organisations KPMG India, PivotRoots, Publicis Groupe, iProspect, Penda Media, and more.