Signpost India appoints Roch D’Souza as Chief Strategy Officer

Signpost India, a leading digital out-of-home (DOOH) media tech companies, has announced the appointment of Roch D’Souza as chief strategy officer (CSO).

With over two decades of experience across iconic brands and industries, Roch brings a wealth of expertise in marketing, strategic planning, and business transformation. His leadership spans retail, media, digital, and consumer-focused sectors.

In his new role, Roch will report to Shripad Ashtekar, managing director of Signpost India, and will be responsible for spearheading the company’s next phase of growth through innovation, customer-centric strategies, and scalable partnerships.

“With a proven track record of building future-ready brands and driving global impact, Roch is an invaluable addition to our leadership team,” said Shripad Ashtekar, MD, Signpost India. “We were looking for a leader who could inspire teams, execute with precision, and elevate our mission of transforming urban landscapes. Roch brings a rare combination of traditional brand wisdom and deep digital insight that aligns perfectly with our vision.”

Commenting on his new role, D’Souza said, “Signpost India is on a phenomenal trajectory, leveraging technology, creativity, and data-driven insights to shape the future of OOH. I’m excited to contribute to this transformation and unlock new possibilities for brands, cities, and communities alike.”