Theblurr appoints Sainath Saraban as Co-founder and Chief Creative Officer

Theblurr, a full-service AI-native marketing and media agency, announced the appointment of Sainath Saraban as co-founder and chief creative officer (CCO). Saraban will lead Theblurr’s creative vision across markets.

He brings over two decades of creative leadership, having worked across India, the USA, LATAM, S.E. Asia, Europe, and Africa. His portfolio spans brands including Pepsi, Bacardi, Coca-Cola, Nike, Levi’s, Amazon, Microsoft, and Hewlett-Packard—with work like the ‘Aaj kuch Toofani karte hai’ campaign for Thums Up.

From his time at JWT and McCann to serving as national creative director at Leo Burnett India, and later founding Simple Creative Inc. and Studio Simple in the U.S., Saraban has combined cultural understanding with brand storytelling. As Global Creative Director at Hewlett-Packard, he showed how ideas can work globally while staying locally relevant.

“Saraban is not just a creative leader—he’s a global storyteller who speaks the language of culture, technology, and human truth,” said Shamsuddin Jasani, co-founder and CEO of Theblurr. “At Theblurr, where we combine AI with human intelligence, he will be key in driving creative excellence with speed and purpose.”

Commenting on his appointment, Saraban said, “Theblurr is the kind of agency I’ve always wanted to build—a creative playground fueled by technology and purpose. From campaign thinking to platform storytelling, I’m excited to create work that is culturally alive, globally scalable, and commercially impactful.”