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'Trivago guy' Abhinav Kumar joins Paytm as VP Product Marketing

Digital payments platform Paytm has appointed Abhinav Kumar as its vice president, Product Marketing. Kumar shot to fame after he became the face of travel search engine Trivago featuring on the brand’s advertisements in India.

Harinder Takhar, CEO - Paytm Labs says, "Abhinav's skill-set is what we look for when we want to hire external talent. His agility will assist us further in continuing to be dominant in payments as an industry leader."

Speaking on his appointment, Kumar says, "Paytm is an innovative company and the impact that Paytm has done in the lives of masses by re-imagining payments has always fascinated me. This drove me to contribute more to this story in its next stage of growth. My mandate is to continue the great growth story in India with a data-driven approach and extend it to other parts of the globe as well. I am excited to do so with the amazing team here at Paytm and under the leadership of Vijay and Harinder."

Kumar has completed his Master's in International Management from the University of Trento, Italy and has experience in digital Marketing. He is currently based in Germany. Prior to his latest appointment, Kumar has had stints with Emma Mattresses, Trivago, WNS Global Services among others.