Chandramohan Mehra quits as SBI Life's country head - emerging business

Mehra ends his eight-year-long association with the company. The rumours are that he will join the entertainment sector.

Chandramohan Mehra, country head - emerging business, SBI Life Insurance has ended his eight-year-long stint at the company. Although there is no confirmation about his next assignment, sources are sure that he is set to join the entertainment industry in the coming weeks.

At SBI, Mehra led the brand and communication initiatives, before being promoted last year. Amongst the multiple popular marketing campaigns he drove were a 'first-of-its-kind customer education programme, 'Future Guaranteed', 'Old Boy Cricket' and 'Jab Hum Honge Saath Saal Ke'. He played an instrumental role in a variety of assignments including product launches, social media, events, lead generation, customer research, cross-selling, analytics, multi-lingual website, PR and internal communication.

Mehra spearheaded the creation of SBI Life's online business and cross-selling vertical. The company claims that the new business premium generated through online vertical grew five-fold, with SBI Life gaining a lead position in digital business, in recent months.

Mehra is an MBA from Insead, France and a BITS Pilani alumnus. His earlier assignments were with Kotak and FCB Ulka (where he managed the HDFC Bank and Tata Motors brand).