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Marketing

The nine-year itch: why Z returned to the kids’ category with a digital-first multiverseMedia
The nine-year itch: Why Z returned to the kids’ category with a digital-first multiverse
By Kausar Madhyia
Mar 05, 2026 05:30 IST 5 Min read
Sandeep mainGuest Article
The janitor who died with a masterpiece in his closet
By Sandeep Nair
Feb 20, 2026 05:00 IST 3 Min read
ICICI Lombard reimagines insurance with personalised, preventive and paperless opsMarketing
At 25, ICICI Lombard bets on prevention over payouts
By Kausar Madhyia
Feb 18, 2026 05:20 IST 5 Min read
The shoe rack is outside the door: a deep dive into IKEA's 'Scandi-Indian' marketing blueprintMarketing
Shoe racks outside: Inside IKEA's 'Scandi-Indian' marketing strategy
By Kausar Madhyia
Feb 09, 2026 05:20 IST 5 Min read
Paresh_mainGuest Article
Reimagining brand strategy in the age of AI and cloud
By Paresh Vankar
Feb 03, 2026 05:00 IST 3 Min read
Screenshot (31)Marketing
How XYXX is building scale in India’s crowded men’s innerwear market
By Ubaid Zargar
Jan 28, 2026 05:30 IST 6 Min read
Vani_main (2)Guest Article
Why CMOs still matter in the age of viral content and AI
By Vani Gupta Dandia
Jan 27, 2026 04:50 IST 2 Min read
Hasveen_mainGuest Article
Five healthcare marketing trends that will define 2026 in India
By Hansveen Kaur
Jan 23, 2026 05:00 IST 5 Min read
Bhiju mainGuest Article
A data-driven approach to accelerate lead generation in healthcare
By Bhiju Vijay Raj
Jan 22, 2026 05:00 IST 3 Min read
Why Plum voluntarily downgraded its sunscreen ratingMarketing
Why Plum voluntarily downgraded its sunscreen rating
By Kausar Madhyia
Jan 19, 2026 05:20 IST 4 Min read
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