Venkata Susmita Biswas

Venkata Susmita Biswas


Susmita is the executive editor of afaqs! She writes about video streaming, e-commerce, social media platforms and everything in between. She also analyses the marketing and business strategies of brands.

Stories by 'Venkata Susmita Biswas'


Inside Disney Star’s gameplan to make cricket part of every digital and TV media plan

The broadcasting major’s ad sales head, Ajit Varghese, on the company’s Asia Cup and ICC World Cup pitch to advertisers.

Generative AI: Navigating the ethical and legal minefield

upGrad and Zomato recently used images/videos of celebrities generated by AI programs in ads. Both have withdrawn the ads.

Mindshare is modelled to function like a start-up: Amin Lakhani, CEO, Mindshare South Asia

The media agency has won a bronze metal at the Cannes Lions International Festival of Creativity for the Thumbstopping Beauty Biases campaign for Dove.
OTT Streaming

Decoding FanCode’s sports streaming play with CEO Yannick Colaco

A candid chat with the four-year-old streaming platform’s CEO and co-founder about consumption habits, gaps in the market, and why pay-per-match works on FanCode.

IPL Ad Revenue: Digital outperforms TV; JioCinema rakes in ~Rs 2,300 crore

Star Sports' ad revenue is estimated to be in the range of Rs 1,800-2,000 crore.

OMD’s Anisha Iyer will not stop hurling truth bombs at clients

CEO of OMD, Iyer, lays out in simple terms her agenda for the agency and how she plans to achieve it.
People Spotting

Dolly Jha set to join BARC India

Jha was managing director at Nielsen India, an audience measurement, data and analytics firm.

Live sports consumption is not a zero-sum game: Sanjog Gupta, Disney Star

The head of sports for Disney Star, Gupta, set out to answer two basic questions with IPL 2023: Why IPL and why IPL on Star Sports. Has the channel managed to convince viewers and marketers? Only time will tell...

How not to name a brand

Landor & Fitch India MD Lulu Raghavan, and APAC business & marketing director Manil Dodani, on the challenges of naming start-ups and the role AI plays in the process.
OTT Streaming

Streaming businesses need ads to scale: Jehil Thakkar, Deloitte

Deloitte's technology, media and telecommunication predictions 2023 report finds that the growth rate of AVoD revenue is on an upward trajectory, while that of SVoD is flat.