Venkata Susmita Biswas

Venkata Susmita Biswas

Email: susmita.biswas@afaqs.com

Susmita is the executive editor of afaqs! She writes about video streaming, e-commerce, social media platforms and everything in between. She also analyses the marketing and business strategies of brands.

Stories by 'Venkata Susmita Biswas'

Advertising

Madison Digital to launch a creative social media division

The creative unit will offer social media management solutions, SEO and website development services, influencer and content collaborations, etc.
Interviews

Wavemaker India billings grow 10% through new client wins in 2022

Ajay Gupte, CEO - South Asia, Wavemaker, says the five-year-old agency is on track to add Rs 700 crore worth of new business in areas like performance marketing, e-commerce, first-party data management, etc.
Media

We have concerns about TV viewership measurement: Aroon Purie, India Today Group

Purie spoke about TV viewership measurement, TRAI tariff regulations, monetisation of digital media properties at the 2022 AAAI Subhas Ghosal Memorial Lecture in Mumbai
Media

Viacom18 to stream FIFA World Cup on separate sports app?

CCI on Monday approved amalgamation of the Jio Cinema OTT platform with Viacom 18 Media
Media

The Disney Star-Zee ICC media rights deal explained

Disney Star will license the TV broadcasting rights of the ICC Men’s and Under 19 global events for a period of four years to ZEE.
Media

What went down between Adani and NDTV?

AMG Media Networks Limited (AMNL) moved to acquire a majority stake in news broadcasting company NDTV on Tuesday
Media

Our guiding philosophy is to make great content and get rich slow: Sameer Nair, Applause Entertainment

Applause Entertainment CEO says India’s video streaming business is likely to quadruple in size over the next five years.
Advertising

Hero MotoCorp tells youth not to fall for fads, listen to their heart

The company’s latest ad for its newly launched scooter - Destini 125 XTEC - tells consumers, #KhudKiSunLe.
Digital

Screen Zero: This precious ad space is now up for grabs

Glance presents brands with the opportunity to reach users right on a smartphone’s lock screen.
Media

Amazon miniTV key for video ads on shopping app

The premium ad-supported content offering on Amazon’s shopping app, was launched in India about a year ago.