Venkata Susmita Biswas

Venkata Susmita Biswas

Email: susmita.biswas@afaqs.com

Susmita is the executive editor of afaqs! She writes about video streaming, e-commerce, social media platforms and everything in between. She also analyses the marketing and business strategies of brands.

Stories by 'Venkata Susmita Biswas'

Advertising

Hey brands! Call me in my language

A panel of experts deliberated on the power of using the local lexicon in advertising at the afaqs! Festival of Languages.
Marketing

afaqs! CMO Dialogues — Gaurav Ramdev, chief marketing officer, Protean E-Gov Technologies 

In our fortnightly series, we interview marketing heads and CMOs to find out what influences their strategies and how they navigate the ever-changing marketing landscape.
Marketing

Exit polls fiasco puts research companies' methodology into question

The advertising and marketing fraternity calls for review of the way market research is conducted by agencies in the wake of drastically inaccurate polling by pollsters.
Marketing

afaqs! CMO Dialogues — Swati Rathi, Marketing Head, Godrej Appliances

In our weekly series, we interview marketing heads and CMOs to find out what influences their strategies and how they navigate the ever-changing marketing landscape.
Marketing

afaqs! CMO Dialogues - Kunal Dubey, CMO, Cleartrip

In our weekly series, we interview chief marketing officers to find out what influences their strategies and how they navigate the ever-changing marketing landscape.
Marketing

afaqs! CMO Dialogues with Anoop Manohar, CMO, Axis Bank 

In our weekly series, we interview chief marketing officers to find out what influences their strategies and how they navigate the ever-changing marketing landscape.
Advertising

Ogilvy chair Hephzibah Pathak doubles down on fair pay and recognition for agencies

She took over as the executive chairperson of Ogilvy India in January 2024 and took charge from Piyush Pandey who has now moved into an advisory role.
OTT Streaming

Video is no. 1 Prime benefit in India: Mike Hopkins, Head of Prime Video & Amazon MGM Studios

The video streamer is set to launch 70 new shows and films over the next two years
Advertising

Sundar Swamy envisions R K Swamy IPO as potential blueprint for Indian agencies' eyeing IPOs

R K Swamy Limited's Initial Public Offering to Open on March 4, 2024; Price Band fixed at Rs 270 to Rs 288 per Equity Share with a Face Value of Rs 5 Each.
Advertising

Down with Valentine’s Day!

Brands say no to the mush and consumerism that defines February 14.