Shams Jasani, Aatsi Desai Jasani & Gopa Menon launch AI-native marketing firm Theblurr

Seasoned marketing leaders Shamsuddin Jasani, Aatsi Desai Jasani, and Gopa Kumar Menon have announced the launch of Theblurr, a new AI-native, full-service marketing solutions company. Theblurr aims to assist brands in navigating a dynamic, data-driven market by integrating creativity, media, and intelligence.

Operating under the philosophy that ‘AI is not an add-on—it’s in our DNA,’ Theblurr combines creative, media, data, and strategy capabilities to deliver measurable business outcomes. The company's proprietary ‘HumAIne’ approach is designed to merge machine intelligence with human intuition, aiming for marketing solutions that are faster, more adaptable, and effective.

“Marketing today is no longer just about reach or impressions. It’s about real, measurable outcomes—growth, impact, and resonance,” said Shamsuddin Jasani, who serves as co-founder & CEO of Theblurr. “We have built Theblurr to be a true growth partner, combining full-funnel capabilities with AI-first thinking to create work that truly delivers. We wanted to create something truly aligned with what modern marketing needs. Theblurr is that vision realised—a full-service, AI-native partner built to deliver brilliant outputs and smarter outcomes. We’re here to help brands move faster, think sharper, and achieve results that matter” he added.

Theblurr is structured to unify execution and break down traditional silos, ensuring that creative ideas are media-aware and media investments are experience-driven. This integrated strategy aims for maximum efficiency, real-time adaptability, and business-focused outcomes.

The founding trio bring over 60 years of collective leadership experience across the advertising, media, and digital ecosystem and have clear lanes with a shared ambition.

Shamsuddin Jasani, co-founder & chief executive officer, is a digital industry pioneer known for building and scaling top-tier agencies. He leads overall strategy, growth, and P&L.

As co-founder & chief operating officer, Gopa Kumar Menon, is the execution architect. He makes sure Theblurr’s delivery model scales efficiently, and teams stay aligned across creative, media, and tech.

Serving as co-founder & chief growth officer, Aatsi Desai Jasani owns client relationships and revenue. She’s embedded deeply in accounts, leading growth, business development, and ensuring market positioning remains razor-sharp.

Gopa Kumar Menon further added, “At Theblurr, we're building an agency with passionate people that merges human creativity with AI intelligence. Our HumAIne process, breaks down silos between creative and media teams, it's the operational backbone that seamlessly integrates our creative and media solutions —every creative idea is media-aware from day one, and every media investment is experience-driven. We're excited to combine the craft we love with AI that makes it more powerful driven by people who are passionate about making it all work.”

“At the heart of every great brand story is a deep understanding of people—our clients and their customers. At Theblurr, we don’t just chase KPIs; we champion our clients’ ambitions. Every solution we craft is rooted in empathy, creativity, and the drive to create something truly meaningful together” concluded Aatsi Desai Jasani.