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The pitch is underway in Mumbai. Media spends are pegged at Rs 40 crore.
Larsen & Toubro Finance (LTF), a subsidiary of Larsen and Toubro (L&T) in the financial services space, is currently on the lookout for a creative agency.
The pitch process that began recently is underway in Mumbai.
L&T is a technology, engineering and construction group that, after establishing traction in the areas of engineering, construction, electronics, industrial products and information technology, forayed into the financial services space.
L&T Finance was incorporated as a non-banking finance company in November, 1994. It offers a range of financial products and services for trade, industry and agriculture. The company's main areas of interest are corporate products, construction equipment and tractors.
L&T Finance also provides personalised financial solutions to retail customers in the form of insurance and mutual funds, including products such as transactional services, risk mitigation and advisory services.