Ashwini Gangal

Star Plus meets creative agencies

A corporate branding campaign is likely.

Popular general entertainment channel Star Plus is currently in the process of meeting creative agencies. The process that began a few days back is currently underway in Mumbai.

Star Plus meets creative agencies
Sources claim that the pitch is for an upcoming corporate branding effort.

Ogilvy India handles the creative mandate for prominent channels from the STAR TV stable, including Star Plus, STAR Gold and STAR Jalsha.

In June 2010, on the occasion of having completed a decade as a Hindi GEC, Star Plus unveiled a refreshed brand identity, which featured a new logo (blue to red), new tagline -- Rishta Wahi, Soch Nayi (old relationship, new thinking) -- and new programming content that was in sync with this fresh thought.

At the time, the logo was designed by Venture 3, a London-based brand solutions company. Piyush Pandey, (executive chairperson and creative director, Ogilvy South Asia) and team were responsible for the brand's new look and feel.

Popular shows on Star Plus include names such as Saath Nibhana Saathiya, Ek Hazaaron Mein Meri Behna Hai, Yeh Rishta Kya Kehlata Hai and Nach Baliye 5, amongst several others.

Besides Star Plus, other popular channels under the STAR Network include Life OK, STAR Pravah, STAR World, STAR Movies and STAR Jalsha, amongst others.