Law & Kenneth wins Jockey account

After a multi-agency pitch, the apparel brand has awarded its communication mandate to Law & Kenneth.

After a multi-agency pitch, apparel brand Jockey has appointed Law & Kenneth as its communications agency in India.

The agency's Mumbai office will handle the account.

M C Cariappa, senior general manager, sales and marketing, Jockey India, says, "Law & Kenneth gives us the confidence with their understanding, insights, effective go to market strategy and clear vision for the brand. We look forward to an exciting and fruitful association and are confident that the brand will move to greater heights."

Commenting on the win, Anil S Nair, CEO and managing partner, Law & Kenneth Communications India, says, "Winning the Jockey business is the best possible start we could wish for in the New Year. We are extremely excited about getting Jockey's mandate. It's a dream brand for us to have in our portfolio and we look forward to doing some exciting work for the brand."

Jockey International Inc. is active in more than 142 countries. It offers innerwear, leisurewear, sportswear and swimwear for men and women and has a distribution of over 25,000 retail outlets across 1,200 cities and towns in India.

Jockey entered India in 1994 with Page Industries. Some of its earlier campaigns are 'Just Jockeying' and 'Jockey or Nothing'.