advertising

If your brand were a person, would you swipe right?

Why MO believes brands must build fandom and act like creators—or get left behind

Decoding Gen Z: The new blueprint for talent in Indian advertising

From AI models to pricey chappals: When brands couldn’t read the room

50 days to go: Cricket’s marketing game shifts to ICC Women’s World Cup '25

Snap wants you to prioritise attention over impressions. Here’s why

How brands can win the hearts of Gen Z: Strategies for genuine connection

Sibling love, unfiltered: Brands tap into the playful chaos of Rakhi season

Harnessing the challenger mindset: A blueprint for defying the status quo

From music to marketing: The rise of concerts as the new stage for brand integrations