He will also head the strategy for the group as chief strategy officer.
The new appointment comes at a time when Laqshya Media Group has diversified and expanded its services to include activations, event IPs and advertising.
Talking about the appointment, Alok Jalan, managing director of Laqshya Media Group, says, "The kind of expertise and experience Sai brings to the table is immense and we are excited to have someone of his calibre on board with us. I am certain that Sai will offer valuable insights at a time like this when our company is exploring new opportunities and avenues for growth."
Nagesh states, "I have realised the awesome value addition that an agency with integrated offerings can deliver. Our solutions will be embedded in an omni-channel approach straddling all screens and will give our clients a 360 degree view of marketing and advertising campaigns (both digital and offline) as well as customer behaviour, lifecycles and lifetime value. I have known the Laqshya group for the last 15 years; this familiarity combined with their vast network and expertise is a huge advantage that we are starting off with."
In a career spanning a quarter of a century, Nagesh has sold advertising space for newspapers, helped launch television channels and worked with leading advertising agencies. He was also a part of the team that launched GroupM in India.
Founded in 1997, Laqshya Media offers communication solutions, experiential marketing and creates intellectual properties in the events space. The group has over 250 professionals, offices at over 25 locations in India, West Asia and Sri Lanka.