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Cannes 2014: McCann and O&M shortlisted for Direct Lions
McCann's Share My Dabba campaign and O&M's Cleft To Smile campaign have fetched the agencies their respective shortlists.
The work of two Indian ad agencies has been shortlisted in the Direct Lions category this time - McCann Worldgroup India and O&M India.
McCann has received two shortlists for the same campaign - Share My Dabba campaign for Happy Life Welfare & Dabbawala Foundation. One is in the Ambient Media (small scale) sub-category and the other is in the Charities sub-category.
For O&M, it was the Cleft To Smile campaign for Operation Smile India's Cleft Awareness that did the trick. The sub-category is Best Low Budget Campaign.
Meanwhile, as reported in a previous story on afaqs!, media and communications agency PHD Mumbai's Kan Khajura Tesan campaign for HUL has been shortlisted for an Innovation Lion, this year (http://www.afaqs.com/news/story/41070_Cannes-2014:-PHD-Mumbais-work-shortlisted-for-Innovation-Lion).