Ashwini Gangal

Cannes 2014: McCann Roars Outdoors!

The agency's Big Babol campaign has fetched 2 Silver Outdoor Lions (6 entries) while its Kitchen Tissues campaign has fetched 2 Bronze Outdoor Lions (6 entries).

Cannes 2014: McCann Roars Outdoors!
Cannes 2014: McCann Roars Outdoors!
McCann Worldgroup India is the only Indian agency to have won Outdoor Lions this year. The agency has won two Silver Lions (campaign) and two Bronze Lions (campaign). The agency has won its Silver Lions for six entries (Big Babol campaign), and its Bronze Lions for another six entries (Kitchen Tissues campaign).

Here are the details:

Two Silver Lions - Both Silver Lions are for the agency's Big Babol campaign for Perfetti Van Melle. The winning ads are Tangerine, Mango and Pear; (A-01 Foods sub-category and B-01 Foods sub-category).

Two Bronze Lions - Both Bronze Lions are for the agency's Kitchen Tissues campaign for Premier Tissues. The winning ads are Cat, Bear and Camel; (A-03 Household sub-category and B-03 Household sub-category).

As reported in a previous story this year 20 Indian entries were shortlisted for Outdoor Lions; of these, 12 were for work by McCann (the agency has managed to convert all 12 into Lions!), three for Grey, three for O&M, and two for Havas.

In all, 129 Outdoor Lions were given away this year.

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