afaqs! news bureau

Origin Beanstalk wins's digital and creative duties

The agency will use a mix of print, radio, OOH, digital and ground level activation to promote the brand.

Close on the heels of announcing its merger with Media Lounge, Origin Beanstalk has revealed that it has won the creative and digital duties of An online supermarket, EkStop sells products in grocery, household supplies, personal and baby care, healthcare and stationery in Mumbai, Navi Mumbai and Thane areas.

Origin Beanstalk wins's digital and creative duties
Origin Beanstalk wins's digital and creative duties
Confirming the development, Sumat Chopra, founder & CEO,, says, "We zeroed in on Origin Beanstalk as the team brings deep expertise in interpreting the Indian consumer, developing innovative marketing concepts and executing them into creatives. Their commitment to EkStop and eagerness to learn about EkStop's business was also essential for us in selecting them. I am sure their collective experience and expertise with strong business insights into this category will help us establish as a recognizable and trustworthy brand in the market."

Commenting on the win, Upendra Singh Thakur, co-founder, Origin Beanstalk states, "As a part of our overall strategy, the focus is to retain our existing customers, increase the ticket size of their purchase and acquire new customers, for which we will extensively use a mix of print, radio, OOH, digital and ground level activation.

Mustafa Kapasi, senior creative director, Origin Beanstalk adds, "Our creative strategy for EkStop was to transform it from a functional brand to a friendly brand with top-of-the-mind recall. Right from the pitch to the ongoing tactical campaigns, we have aimed to humanize the brand in the ATL, BTL and digital space by leveraging the 'ek' (the No.1) and build conversations, persuasions and communication around it."

Origin Beanstalk is the creative and digital vertical of Media Lounge and manages the creative requirements of BASF, Edelweiss, RadioCity, Jupiter Hospital, Manchester United Café Bar and The United Sports Bar, Kohinoor Hospital, Principal Retirement Advisory, China Gate Group of Restaurants, Rajesh Lifespaces, Sunteck Piramal and Mid-Day amongst a host of others.