DDB Mudra West appoints Ferzad Variyava as group creative director

DDB Mudra has announced the appointment of Ferzad Variyava as group creative director, DDB Mudra West. He will be based out of the agency's Mumbai office.

He has worked on household and blue chip brands in banking, media, FMCG, beauty, personal care, travel and telecommunications. Variyava has national and international appreciation across several festivals including The Abbys (Goafest), New York Festivals, The One Show, D&AD (in-book), Cannes, Clios and Young Guns.

Commenting on his new role, Variyava says, "I am absolutely thrilled to be working with Rahul Mathew and Sonal Dabral. I have always been a fan of work and culture of DDB Mudra and I feel privileged to be a part of this team."

Says Rahul Mathew, creative head, DDB Mudra West, "Over the last few months, we've been rebuilding our creative force here at DDB Mudra West. And Ferzad is yet another stride in that direction. I have always admired his craft as a writer and am sure he's going to raise the standard, on many counts, for all of us."

DDB Mudra's client roster includes the Adani Group, Bata, Cisco, Dabur, Future Group, Gulf Oil, HBO, HUL, India Yamaha Motors, InOrbit Malls, Aditya Birla Nuvo Ltd, Johnson & Johnson, Marico, Pantaloons, TTK Prestige, Turner International, Union Bank of India, Volkswagen, World Wide Media, Wrigley's, LIC, ICICI Lombard and Arvind.