afaqs! Creative Showcase: Visa India plays 'don't hesitate, pay online' card

Executed by BBDO, the new campaigns target Visa Debit cardholders in Tier II and III cities. With over a million views on YouTube, both the ads take the humorous route to show first-time online buyers. A visibly confused husband who bought her wife lingerie and a housewife booking a trip to Goa with her husband.