afaqs! Creative Showcase: Amazon joins Diwali Sale Frenzy

Amazon joined the festive frenzy in India with two full-page campaigns in Times of India announcing 'Great Deals' for consumers. The ad is followed by SnapDeal's two-page campaign #CheckSnapDealToday promising best savings this festive season. In the wake of FlipKart's Big Billion Day sale fiasco, the other e-commerce players are treading very carefully on the advertising and marketing front.