afaqs! Creative Showcase: UTI Mutual Fund's Recipe for a Better Life

An emotional father-son bond showcased in the backdrop of the country's most loved sport, cricket, the UTI Mutual Fund's new campaign aims to reach out to both the new and existing investors. Executed by Contract Advertising the campaign "Haq, ek behtar Zindagi ka" has been directed by Amit Sharma of Chrome Pictures with the background jingle sung by Adnan Sami. The core idea is to convey that mutual funds help in fulfilling ones aspirations.