afaqs! Creative Showcase: Sonam Kapoor's Snicker bite

Mars International owned chocolate brand Snickers brings Sonam Kapoor to reiterate its global positioning 'You're Not You When You Are Hungry'. She joins the likes of Rekha and Urmila Matondkar who were associated with the brand. The quirky ad features a bunch of guys on a road trip one of whom turn into an irritable diva (played by Kapoor) when hungry. Executed by RK Swamy BBDO, the ad will be aired across 57 TV channels in seven languages.