The agency will handle the creative duties for the company's lubricants business.
L&K Saatchi & Saatchi has won the creative mandate of the Total Oil India, Lubes business. The account will be handled out of the agency's Mumbai office. The account win comes after a multi-agency pitch which happened earlier this year. According to sources, around five creative agencies participated in the pitch.
Anil S. Nair, CEO and managing partner, L&K Saatchi & Saatchi, states, "We have been closely associated with the automotive segment for close to seven years now. We were excited with this opportunity to work on a globally renowned brand like Total and with our understanding of the automotive space it made perfect sense to give it our all at the pitch. We're looking forward to a rewarding partnership with this client team."
The agency team that worked on the pitch comprised resources with extensive automotive experience like Charles Victor, NCD along with a core account management and planning unit.
Founded in 2004, Law & Kenneth is an independent agency in India. In early 2014, Law & Kenneth integrated with Saatchi & Saatchi India which is a part of Publicis Groupe, to create a new entity- L&K Saatchi & Saatchi.
L&K Saatchi & Saatchi operates in four cities viz. Mumbai, Delhi, Kolkata and Chennai with a strength of approximately 359 employees. Other than mainline advertising, it has specialised service units such as Digital L&K Saatchi & Saatchi, Design L&K Saatchi & Saatchi, Ngage L&K Saatchi & Saatchi and Saatchi X. The agency boasts of clients across product categories like ITC, P & G, Renault, Dabur, TATA AIG, Hero Motocorp, Emirates, Godrej Interio, Jockey, Times Now, Reliance, Idea Cellular, Kent, Exide Life Insurance, Barista Coffee, Carlsberg, Novartis and HSBC.