afaqs! Creative Showcase: Sexy and Desirable

Gionee's latest campaign, for the ELIFE S5.1 model, rides on desirability, claiming it to be the #SexiestPhone in the world. Executed by AndAnd Brand Partner, the ad features a fashionable young woman (owner of the phone) checking in a five-star hotel only to realise that its staff - even the guests - is drooling over the slim metallic frame and glass body phone she owns.