The account was awarded following a multi agency pitch.
The process saw six agencies pitching for the mandate, while incumbent agency, Bates, decided to stay away. The media duties are being handled by Zenith Optimedia. Havas will start working on the mandate from January 1, with a lot of focus on ATL.
"Outdoors will remain our key focus, while we will use print for announcing new tariffs, followed by TV. We shall also use TV in the regional language and selected geo-targeting mediums like Amagi," says Samir Miglani, head - brand & marcom, Uninor.
According to Miglani, Uninor will increase ad spends by approximately 15 per cent in the coming year. For Havas, this has been a good end to the year, with the agency having won the integrated media mandate of Assetz Property Group, OCM India, Borosil, World Kabaddi League and Yepme.com, while it retained MTS India and won the digital duties of Xolo Mobile and Businessworld magazine.