By Ashwini GangalPublished: 11 Apr 2015, 12:00 IST

Advertising

Goafest 2015: JWT India Leads Creative Abby Tally; Wins 9 Gold Awards

JWT India has also won the highest number of metals this year - 35. These include 9 Gold, 8 Silver and 18 Bronze Awards

On April 11, the last lot of Creative Abby Awards was announced. But first, a quick look at the overall Creative Abby Metal Score.

Quick Round Up: In all, 344 metals were given away this year. These include 69 Gold awards, 102 Silver awards, 172 Bronze awards, and one Grand Prix.

Goafest 2015: JWT India Leads Creative Abby Tally; Wins 9 Gold Awards

Categories in which maximum Golds were given are: Broadcaster (14) and Out of home (9). Six Gold awards were given away in the Film Craft, Public Relations and Brand Activation categories, each.

Overall, maximum number of metals were given away in the Out of home category (40), followed by Digital (36) and Design (31).

From a colour-of-metals standpoint, in the Creative Abby Tally List, the top two organisations of 2015 are: JWT India (9 Golds), and Contract India (4 Golds). Linen Lintas, Cheil India, DDB Mudra Group, Early Man Film, Multi Screen Media, and Bennett, Coleman & Co. stood third with three Golds each.

Recall that Linen Lintas won a Grand Prix for Dabur Vatika; this was the only Grand Prix given away this year.

From a number-of-metals standpoint, in the Creative Abby Tally List, the top organisations of 2015 are: JWT India (35), Contract India (22) and Taproot Dentsu (15). Publicis Communications, ideas@work, and Scarecrow Communications stood fourth with 13 metals each.

JWT India's 35 metals include 9 Gold, 8 Silver and 18 Bronze Awards.

Contract India's 22 metals include 4 Gold, 8 Silver and 10 Bronze Awards.

Taproot Dentsu's 15 metals include 1 Gold, 7 Silver and 7 Bronze Awards.

Now, a look at the agencies that won Gold awards on April 11, the third and last day of Goafest 2015.

On Day Three, 29 Gold awards, 51 Silver Awards and 94 Bronze awards were given away.

Day Three Gold Winners include the following organisations: Havas Worldwide India, Famous Innovations, Cheil India, DDB Mudra Group, TBWA Sri Lanka, JWT India, Early Man Film, Dentsu Webchutney, Umbrella Design, AutumnWinter Communications & Design, Code Red Films, Taproot Dentsu, ideas@work, Publicis Communications, Rediffusion-Y&R, Eleven:43, FCB Ulka Advertising and Contract India.

A quick look at the categories and sub-categories these companies won their Gold awards in, and the brands and campaigns they won them for.

Ambient Media

No. of Golds in this category: 4

1. Havas Worldwide India - No Child Brides - Child Survival India - Special Build

2. Havas Worldwide India - No Child Brides - Child Survival India - Experiential Advertising

3. Famous Innovations - The Little Book of Third Drink Philosophy - Master's Imperial Publications - Small Scale Special Solutions

4. Cheil India - The Light Bag - Salaam Baalak Trust - Small Scale Special Solutions

Print

No. of Golds in this category: 2

1. DDB Mudra Group - Volkswagen (Hill Hold Function, Bi-xenon Headlamps, Automatic Distance Control) - Automotive Vehicles and Accessories

2. TBWA Sri Lanka - Big On Respect - Ceylon Today & Mawbima National Newspapers - Corporate

Film Craft

No. of Golds in this category: 6

1. JWT India - Make Every Yard Count - Nike Cricket - Original Music Score

2. JWT India - Make Every Yard Count - Nike Cricket - Editing

3. JWT India - Make Every Yard Count - Nike Cricket - Sound Design

4. Early Man Film - Nescafe Stand Up - Nescafe Classic - Direction

5. Early Man Film - 5 Star #JoKhaayeKhoJaaye - Buffer Film - Cadbury 5 Star - Cinematography

6. Early Man Film - 5 Star #JoKhaayeKhoJaaye - Buffer Film - Cadbury 5 Star - Production Design

Integrated Advertising

No. of Golds in this category: 0

Digital Abby

No. of Golds in this category: 1

The solo Digital Gold Abby went to Dentsu Webchutney - Happy Hours Rewind - Turquoise Cottage - Statement of Digital Technology (Installations)

Design

No. of Golds in this category: 5

1. Umbrella Design - Millk - Corporate/Brand Identity

2. Umbrella Design - Millk - Environment

3. AutumnWinter Communications & Design - Wear Your Aura - Lawman Pg3 (Catalogue) - Publication

4. Code Red Films - It's all about stories - Craft in Design (Copywriting)

5. Taproot Dentsu -

Madam - Mumbai Mirror - Craft in Design (Photography)

Out of Home

No. of Golds in this category: 9

1. ideas@work - All That's Good (Response, Acacia Tree, Pussies, Classic Salted, Bandito) - Food

2. ideas@work - Rustomjee (New Year 2015, Parsi New Year) - Business & Home Services

3. Publicis Communications - Henko Stain Champion Detergent (Cothesline Frock, Cotheslines Shirt, Clothesline Indian Tunic) - Household Products & Maintenance

4. Rediffusion-Y&R - Paperkraft - Ruled & Dotted (Pussy, Bird, Queen) - Household Products & Maintenance

5. Famous Innovations - Master's Imperial Publications - Third Drink Philosophy (God, Error, Lemons, Move) - Media & Publications

6. Eleven:43 - Q'Poster - Q' Exhibition - Travel, Entertainment & Leisure

7. DDB Mudra Group - The Misunderstood Scoreboard - Zee News

- Travel, Entertainment & Leisure

8. Cheil India - Halonix Safer City Project - Corporate

9. FCB Ulka Advertising - Dignity Foundation (Poop Seat, Walker, Bib) - Public Service, Appeals & Charity

Film

No. of Golds in this category: 2

1. Contract India - Falooda - Tata Docomo - Telecom Products & Services

2. Contract India - Snowball - Tata Docomo - Telecom Products & Services

See the following PDFs for more details: