JWT India has also won the highest number of metals this year - 35. These include 9 Gold, 8 Silver and 18 Bronze Awards
On April 11, the last lot of Creative Abby Awards was announced. But first, a quick look at the overall Creative Abby Metal Score.
Quick Round Up: In all, 344 metals were given away this year. These include 69 Gold awards, 102 Silver awards, 172 Bronze awards, and one Grand Prix.
Overall, maximum number of metals were given away in the Out of home category (40), followed by Digital (36) and Design (31).
Recall that Linen Lintas won a Grand Prix for Dabur Vatika; this was the only Grand Prix given away this year.
JWT India's 35 metals include 9 Gold, 8 Silver and 18 Bronze Awards.
Contract India's 22 metals include 4 Gold, 8 Silver and 10 Bronze Awards.
Taproot Dentsu's 15 metals include 1 Gold, 7 Silver and 7 Bronze Awards.
On Day Three, 29 Gold awards, 51 Silver Awards and 94 Bronze awards were given away.
Day Three Gold Winners include the following organisations: Havas Worldwide India, Famous Innovations, Cheil India, DDB Mudra Group, TBWA Sri Lanka, JWT India, Early Man Film, Dentsu Webchutney, Umbrella Design, AutumnWinter Communications & Design, Code Red Films, Taproot Dentsu, ideas@work, Publicis Communications, Rediffusion-Y&R, Eleven:43, FCB Ulka Advertising and Contract India.
A quick look at the categories and sub-categories these companies won their Gold awards in, and the brands and campaigns they won them for.
No. of Golds in this category: 4
1. Havas Worldwide India - No Child Brides - Child Survival India - Special Build
2. Havas Worldwide India - No Child Brides - Child Survival India - Experiential Advertising
3. Famous Innovations - The Little Book of Third Drink Philosophy - Master's Imperial Publications - Small Scale Special Solutions
4. Cheil India - The Light Bag - Salaam Baalak Trust - Small Scale Special Solutions
No. of Golds in this category: 2
1. DDB Mudra Group - Volkswagen (Hill Hold Function, Bi-xenon Headlamps, Automatic Distance Control) - Automotive Vehicles and Accessories
2. TBWA Sri Lanka - Big On Respect - Ceylon Today & Mawbima National Newspapers - Corporate
No. of Golds in this category: 6
1. JWT India - Make Every Yard Count - Nike Cricket - Original Music Score
2. JWT India - Make Every Yard Count - Nike Cricket - Editing
3. JWT India - Make Every Yard Count - Nike Cricket - Sound Design
4. Early Man Film - Nescafe Stand Up - Nescafe Classic - Direction
5. Early Man Film - 5 Star #JoKhaayeKhoJaaye - Buffer Film - Cadbury 5 Star - Cinematography
6. Early Man Film - 5 Star #JoKhaayeKhoJaaye - Buffer Film - Cadbury 5 Star - Production Design
No. of Golds in this category: 0
No. of Golds in this category: 1
The solo Digital Gold Abby went to Dentsu Webchutney - Happy Hours Rewind - Turquoise Cottage - Statement of Digital Technology (Installations)
No. of Golds in this category: 5
1. Umbrella Design - Millk - Corporate/Brand Identity
2. Umbrella Design - Millk - Environment
3. AutumnWinter Communications & Design - Wear Your Aura - Lawman Pg3 (Catalogue) - Publication
4. Code Red Films - It's all about stories - Craft in Design (Copywriting)
5. Taproot Dentsu -
Madam - Mumbai Mirror - Craft in Design (Photography)
Out of Home
No. of Golds in this category: 9
1. ideas@work - All That's Good (Response, Acacia Tree, Pussies, Classic Salted, Bandito) - Food
2. ideas@work - Rustomjee (New Year 2015, Parsi New Year) - Business & Home Services
3. Publicis Communications - Henko Stain Champion Detergent (Cothesline Frock, Cotheslines Shirt, Clothesline Indian Tunic) - Household Products & Maintenance
4. Rediffusion-Y&R - Paperkraft - Ruled & Dotted (Pussy, Bird, Queen) - Household Products & Maintenance
5. Famous Innovations - Master's Imperial Publications - Third Drink Philosophy (God, Error, Lemons, Move) - Media & Publications
6. Eleven:43 - Q'Poster - Q' Exhibition - Travel, Entertainment & Leisure
7. DDB Mudra Group - The Misunderstood Scoreboard - Zee News
- Travel, Entertainment & Leisure
8. Cheil India - Halonix Safer City Project - Corporate
9. FCB Ulka Advertising - Dignity Foundation (Poop Seat, Walker, Bib) - Public Service, Appeals & Charity
No. of Golds in this category: 2
1. Contract India - Falooda - Tata Docomo - Telecom Products & Services
2. Contract India - Snowball - Tata Docomo - Telecom Products & Services
See the following PDFs for more details: