Manoj Bhagat appointed group creative director, DDB Mudra West

DDB Mudra West has roped in Manoj Bhagat as group creative director. Bhagat joins the agency's Mumbai office from Greenapple Design, where he was creative director for close to three years. In his decade-long experience, he has worked with agencies such as Grey Worldwide, L&K Saatchi & Saatchi and Access Leo Burnett, Nairobi. He was also associated with DDB Mudra Group's Bengaluru and Mumbai offices in two different stints during his career.

Speaking on his appointment, Bhagat shares, "Joining DDB Mudra is like coming back home. To take on new responsibilities and be a part of a completely integrated agency which has strong future plans is rather exciting. I'm thrilled to work with some of DDB Mudra West's key clients. It will be great fun to create some remarkable work with the team and further contribute in building the brand. I am also looking forward to working with Rahul Mathew and being a part of his vision."

"Our journey over the last year has been one of reinventing ourselves and our creative product. Manoj is another step in this direction. Am sure he will help us see newer and better ways of creating solutions for our clients," says Rahul Mathew, creative head, DDB Mudra West.

DDB Mudra provides its clients specialised solutions for influence & behavioural change. DDB Mudra West's client roster includes Future Group (Future Value Retail Limited), Godrej No.1, Gulf Oil, Hindustan Unilever, PepsiCo, Lipton International, Inorbit Malls, Johnson & Johnson (Neutrogena and Clean & Clear), Kalpataru, Korum Mall, Lavasa, L&T Realty, Life Insurance Corporation of India, Nirmal Lifestyle, Savita Oil Technologies, Union Bank of India, Volkswagen, World Wide Media (Femina, Filmfare, Lonely Planet Magazine, Top Gear Magazine, Good Food Magazine, BBC Knowledge, Good Homes), Century Plyboards, Symphony, Zydus Wellness, Sintex, Adani, Arvind Infra, BSafal, Yash Infra and Infibeam.