BBDO has 2 shortlists. O&M has 1 shortlist
In the PR Lions category, work by BBDO India and Ogilvy & Mather has been shortlisted.
BBDO has two shortlists, one for P&G’s Ariel Matic (Share The Load campaign – Integrated Campaign led by PR sub-category) and the other for P&G’s sanitary napkin brand Whisper (Touch The Pickle campaign – Corporate Responsibility sub-category). Read our detailed story on the agency’s campaign for Ariel here
Ogilvy & Mather has one shortlist: Mother Exchange campaign for Adani Wilmar’s Fortune Oil. The sub-category is ‘Brand voice incl. strategic storytelling’. The campaign was launched earlier this year, around Mother’s Day. Read our detailed story on this campaign here