afaqs! Creative Showcase: The Power of Energy Efficient Lighting

The latest advert from Bajaj Electricals focusing on the brand's range of Bajaj LED lights brings together a mix of live action and animation while it drives home the idea of 'superior technology'. Power saving up to 86 per cent, a single light emitting three different colours and usage of the lights for 25,000 hours at a stretch makes Bajaj a top player in its 'Science Of Light' campaign conceptualised and executed by Onads Communications.