afaqs! Creative Showcase: LifeCell's Gift of Long Life

LifeCell's campaign 'Ayushmaan Bhava', conceptualised by the creative team at McCann Mumbai and executed by production agency Electric Dreams, creates awareness and increases uptake for its umbilical cord banking service. Aishwarya Rai Bachchan highlights the necessity of subscribing to the service and terms it as a blessing for a long life - providing a healthy foundation for the child to live a long, healthy life.