The account will be handled by the agency's head office in Delhi.
Experion Developers, a 100 per cent FDI-funded real estate developer, has appointed Rediffusion Y&R as its creative agency, after a multi-agency pitch. The account will be handled by the agency's head office in Delhi.
The agency will provide strategic and creative inputs in strengthening and enhancing the Experion brand, and will work closely with the Experion team in planning and implementing pioneering campaigns across media vehicles and channels.
Suman Varma, head of operations - Delhi, Rediffusion Y&R, adds, "We are delighted to partner with Experion, a dynamic and rapidly growing company that is creating benchmarks in the real estate sector. We look forward to delivering remarkable campaigns and a long-term, mutually beneficial association."
Rediffusion Y&R's client roster includes Tata Motors, ITC, Eveready, Nano, Taj Hotels, Bank of India, SBI Mutual Funds, Amway, PC Chandra, Heinz, Cordlife and Everest Industries, among others.