afaqs! Creative Showcase: Videocon's Ode to Sisters

Videocon's #IWishIHadASister ad campaign looks at Raksha Bandhan from a unique perspective. While there is enough said about the bond between a brother and sister, perhaps, we never really look at the festival from the eyes of brothers who long to have a sister. The video depicts instances that highlight aspects of the lives of brothers' on occasions when they sorely miss having a sister.