afaqs! Creative Showcase: 'Why wait for Diwali?' asks Pepperfry

Pepperfry.com, an online furniture and home marketplace, has launched a brand campaign called 'Why Wait for Diwali?' as a pre-cursor to the festive season. The campaign aims to capitalise on the pre-festive frenzy as the company has witnessed unprecedented sales during the Diwali season for the past three years and hence, this year, it has geared up in advance to cash-in on this trend.