afaqs! Creative Showcase: Cadbury's toast to blossoming friendship

Cadbury's latest commercial shows a daughter-in-law sharing a bar of chocolate with her mother-in-law, while watching a baarat procession. The sweetness of the Cadbury Dairy Milk uplifts their mood and they dance their way into the procession; the tagline 'Badhti dosti ke naam, kuch meetha ho jaaye' appears alongside.