Ashee Sharma

HPCL empanels two agencies to handle its creative duties

While Leo Burnett retains the account, RK Swamy BBDO, Mumbai, has been freshly empanelled following a multi-agency pitch.

Following a multi-agency pitch, Leo Burnett and RK Swamy BBDO, Mumbai, won the creative mandate for Hindustan Petroleum Corporation Limited (HPCL).

While Leo Burnett was empanelled by HPCL in 2008 and has been their creative partner ever since, RK Swamy BBDO is a fresh empanelment. The agencies will work across HPCL's three divisions, namely, retail, lubes and aviation.

HPCL empanels two agencies to handle its creative duties
Confirming the win, Rakesh Hinduja, executive vice president, Leo Burnett India, says, "The strategic roadmap we presented during the pitch process was spot on and in complete sync with the client's vision. This is an exciting phase both for the brand and for us, where the objective is to adopt a fresh communication approach and create a new language which consumers across the country can better relate to. I'm optimistic that with our multidisciplinary team working seamlessly on the account, we will help the brand attain greater heights of success."

HPCL is a Government of India Enterprise with a Navratna status, a Forbes 2000 and Global Fortune Company. It owns and operates two coastal refineries at Mumbai and Visakhapatnam along with a joint venture refinery at Mangalore and other refinery of 9 MMTPA in Bhatinda, Punjab by HMEL, a Joint Venture with Mittal Energy Investments. The company's infrastructure comprises two cross country pipelines - BBPL and MDPL and an extensive network of terminals, depots, LPG bottling plants, lube filling plants and Aviation Service Facilities (ASF).

Leo Burnett India has won international and national awards at Cannes Festival, Adfest, D&AD, Clio, One Show, London International Awards, Spikes Asia, Lotus Awards, Andys, New York Festival, Goafest and Mirchi Kaan Awards.