afaqs! Creative Showcase: Havells Crabtree Switches: Class Apart

Titled Fund Raiser, Havells India's new and witty ad for its Crabtree brand of switches, shows two young men approach an investor to raise funds for a business venture. While the well-mannered, dapper investor with a polished accent could not motivate them to shake off their shabby looks, a Crabtree switch did the job. Reiterating the concept is the product tagline, "Class inspires class, not just any other switch."