afaqs! Creative Showcase: Thums Up's 'Main Hoon Toofani' breaks all barriers

Thums Up's latest TVC featuring Salman Khan is about self-conviction. It conveys the powerful message of believing in oneself and then conquer the world, well brought forth through its new tagline 'Main Hoon Toofani'. The ad captures the essence of a person's belief in oneself and co-relate it with the product, which too, symbolises a similar spirit.

Creative Agency: Leo Burnett

Creative Team: Sainath Saraba and Sachin Das Burma

Production House: Cutting Edge Pictures (Eric Crossland and Billoo Sandhu)

Music Composer: Samiruddin