Nitin Karkare is CEO, FCB Ulka

Prior to this, Karkare was the chief operating officer, FCB Ulka, Mumbai and Bengaluru.

FCB Ulka Advertising, which is part of the FCB Ulka Group, has promoted Nitin Karkare to the position of chief executive officer. Prior to his new appointment, Karkare was chief operating officer, FCB Ulka, Mumbai and Bengaluru.

Karkare has been a part of FCB Ulka since 1986, when he joined the agency as a management trainee. Over the years, he has handled brands such as Amul, Zee, Tata Motors, Wipro, ITC, Zodiac, and Nerolac.

Commenting on Karkare's promotion, Rohit Ohri, chairman and CEO, FCB Ulka Group, says, "My priority is to ensure that we have the right people in the right leadership roles. Karkare's passion for advertising, his love for the company, his bonding with our clients and his affable work style make him the right person for the position of CEO. He combines an easy-going nature with a keen creative eye to forge an effective partnership with his creative team, who is ever ready to give their best for him at all times."

Ohri further adds, "Karkare, moreover, has an impressive track record of building some of India's most loved brands. His commitment to our clients is true testimony to FCB's spirit of partnership. I'm confident that Karkare will lead FCB Ulka Advertising to new heights and will be a great partner to me in realising our vision for the Group."

Shashi Sinha, CEO, IPG Media Brands India, says, "I have worked with Karkare since 1986 and am thrilled that he will lead FCB Ulka advertising. He knows the clients, the people, and more importantly, the culture. This is true testimony to growth from within."

Speaking on his new role, Karkare says, "It has been an exhilarating journey from the time I started out as a management trainee at Ulka Advertising to become the CEO of FCB Ulka Advertising. FCB Ulka has been built on the foundation of long-term partnerships with its clients and its people. I would like to build on this legacy while infusing a new creative energy into the system."

FCB Ulka Advertising is an agency of the FCB Ulka Group, with over 120 Indian and multinational clients operating across six offices in seven cities. Besides three mainline creative agency brands and a media agency brand, the FCB Ulka Group has specialised divisions like digital, direct/CRM, healthcare, brand consulting, analytics, activation, and PR. It is a part of FCB Worldwide, an agency network, owned by the Interpublic Group of Companies (IPG).

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