afaqs! news bureau

Lowe Lintas wins creative mandate for Vivo Mobile India

The telecommunications brand has bagged the title sponsorship for the Indian Premier League 2016 and 2017.

Having won the rights to partner the Indian Premier League (IPL) for 2016 and 2017 as title sponsor, Vivo Mobiles, which claims to be the third largest mobile handset manufacturer in China, has appointed Lowe Lintas Delhi as its creative partner. The agency is tasked with the communications mandate for the smartphone major during the IPL season this year.

Vivo Mobile India will use the opportunity to launch a host of new smartphones around the IPL. This will be in addition to a range of models under the X, V and Y Series that have already been launched in India.

Lowe Lintas wins creative mandate for Vivo Mobile India
Lowe Lintas wins creative mandate for Vivo Mobile India
On appointing Lowe Lintas Delhi, Alex Feng, CEO, Vivo Mobile India, says, "Lowe brings two important things to the table: its vast experience in mobile category and its strong credentials in building powerful brands. We are confident that this partnership will be fulfilling. We met a few agencies, and the Lowe Lintas Delhi team, led by Rajiv Chatterjee, stood out. We have high expectations with the IPL association and are confident that we've found the right agency partner."

Commenting on the new business win, Naveen Gaur, president, Lowe Lintas Delhi, adds, "Vivo has declared its ambition in India by taking up the IPL Title Sponsorship. With our prior experience in handling mobile players, we are confident that we will be able to create cut-through work to firmly entrench this brand in an incredibly competitive landscape of mobile handsets."

Vivo Mobile India forayed in the country over a year ago. Operating in the smartphone category, Vivo claims to offer the best hi-fi music experience in the market along with a few other prominent features. The company currently has more than 10,000 employees across India with over 100 Indian employees at its Gurgaon headquarters and is working with 10,000 retailers in 400 cities, across 22 states. The brand has about 30 service centres across India, and hopes to cross the 200 figure mark by the end of 2016.

Lowe Lintas is a creative agency offering from MullenLowe Lintas Group, India. Headquartered in Mumbai, it has a presence throughout India with offices in Ahmedabad, Bengaluru, Chennai, Hyderabad, Kolkata, New Delhi (NCR) and Pune. Lowe Lintas lends its branding and creative expertise to a host of clients in India and the Asia-Pacific including HUL (for which the agency handles 21 brands), Axis Bank, Britannia, Dabur, Flipkart, FreeCharge, Google, Idea Cellular, MRF, OLX, and Tanishq.

MullenLowe Lintas Group is one of the largest country operations of the MullenLowe Group (part of the Interpublic Group of Companies (NYSE: IPG), managing 300 plus clients. It has operating divisions in advertising (Lowe Lintas, Mullen Lintas), design (dCell), PR (GolinOpinion), brand consulting (LinConsult), experiential marketing and activation (LinEngage), healthcare marketing (LinHealth), video content (LinProductions), and digital marketing (LinTeractive).

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