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As the adulation and respect for the Ashok Chakra awardee soars with the movie 'Neerja', Amul raises a toast to the braveheart by releasing a vintage ad.
Born on September 7, 1963, Neerja Bhanot who was awarded the Ashok Chakra - India's highest civilian award for bravery - needs no introduction today, thanks to the movie 'Neerja'.
A purser with the Pan Am (Pan American World Airways), Bhanot was martyred at a young age while saving the lives of passengers aboard the Mumbai-Frankfurt Pan Am flight 73, which was hijacked in 1986 in Karachi.
In October 2004, the Indian Postal Service released a postal stamp to honour her supreme sacrifice. She was also awarded the Tamgha-e-Insaniyat by Pakistan.