Mistry moves in from SOI Live Marketing & Events where she was director.
The Social Street (TSS) has roped in Heena Mistry to head its events and experiential business. She will be based in Mumbai.
Speaking on the development, Mandeep Malhotra, founding partner and chief executive officer, The Social Street, says, "Mistry is well-known in the industry for her impeccable delivery on various brand requirements. She is renowned for her ability to exceed client expectations. She brings to our team a sense of great commitment and prudence, which is hard to find these days."
On her new role, Mistry comments, "It's a matter of pride for me to be associated with TSS. I join this team with great expectations and delight. I am confident about building on the immense learning I had at SOI Live Marketing. Malhotra and Pratap have a clear vision for The Social Street and to know that they wanted me on the team gives me loads of confidence to do well. I am certain that my partnership with the agency will add a new dimension to my career."
Mistry further adds, "I feel events and experiential marketing is a lot more than just brand activations. It's all about delivering a memorable 360-degree integrated marketing solution."