afaqs! Creative Showcase: Crusoe W: Take that leap, women!

The men's innerwear brand Crusoe, has come out with its latest print creative titled 'It's A Leap Year Woman' to launch CrusoeW, a range of active wear products for women. Using the concept of the Leap Year symbolically, as well as literally, the advert urges women to take a leap of faith in whatever they choose to do and explore the spirit of adventure within them.