afaqs! Creative Showcase: Sweating it out with Reebok

Bollywood actor Kangana Ranaut sheds her on-screen image in the footwear and apparel brand Reebok’s new Be More Human campaign. In this TVC created by McCann Worldgroup, and which is a part of the pan-India campaign, the spunky star, who is also the brand’s ambassador, lifts heavy weights and does difficult exercises to bring alive the brand’s philosophy of ‘Being More Human’ with a never-before-seen fit and fearless avatar.