TV ad revenue in India to grow by +12.3% in 2016: Carat Ad Spend Report

FMCG, e-commerce segments to fuel this growth, predicts the report.

Carat has released its annual report on global ad spends, for the year 2016-17. In 2016, over 25 per cent of the total advertising spend will be on digital media, predicts Carat in this report.

Meanwhile, in India, TV ad revenue to grow by +12.3 per cent in 2016, predicts Carat; FMCG, e-commerce segments to fuel this growth.

To see the group's detailed projections, see the presentation given below:

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