L&K Saatchi & Saatchi wins creative mandate for Mondelez gum and candy business

Following the APAC regional alignment, L&K Saatchi & Saatchi has come on board as a lead agency for strategy and creative work for the Mondelez gum and candy brands in India. Prior to this, the account was with Contract Advertising.

L&K Saatchi & Saatchi China's track record with Mondelez influenced the decision to consolidate the rest of the APAC gum and candy business and hand it over to the agency. It will take charge of the entire gum and candy business for the APAC region, including key markets such as China, Japan, Thailand, and India, with immediate effect.

Commenting on the win, Anil Nair, CEO and managing partner, L&K Saatchi & Saatchi India, says, "Choclairs and Halls are iconic brands in India and we look forward to build a winning partnership with Mondelez in the country. Our aim is to grow the brands and our clients' business in India."

Adds Amit Shah, associate director -- marketing -- gum, candy and powdered beverages, Mondelez India, "We look forward to creative excellence and work that will help grow and strengthen our brands. Saatchi & Saatchi has delivered impressive work in the APAC region, and we hope to see the same in India."

L&K Saatchi & Saatchi operates in India in Mumbai, Delhi, Kolkata, and Chennai, employing over 450 people. Other than mainline advertising, it has specialised service units such as Digital L&K Saatchi & Saatchi, Design L&K Saatchi & Saatchi, Ngage L&K Saatchi & Saatchi, and Saatchi X. These units specialise in an array of marketing communications services, from digital and social media, to retail marketing, promotions, and activation.

The agency boasts a repertoire of clients across product categories such as ITC, P&G, Renault, Dabur, Hero Motocorp, Emirates, Godrej, Jockey, Reliance, Idea Cellular, Kent, Exide Life Insurance, Tuborg, Novartis HSBC, Total Oil India, Thomas Cook, and Siemens Home Appliances.