Previously, she was executive planning director at the agency.
Leo Burnett has announced the elevation of Ajeeta Bharadwaj as planning head, Mumbai. Prior to the elevation, she worked as executive planning director at the agency. Bharadwaj will report to Dheeraj Sinha, chief strategy officer - South Asia, Leo Burnett.
Confirming the development, Sinha says, "(Ajeeta) Bharadwaj has been one of the strongest pillars of strategy at Leo Burnett India. She has made an unparalleled contribution in shaping the future of several brands that we work on. Bharadwaj is fully steeped into our HumanKind philosophy and is an astute practitioner of the HumanKind tools. She has led and developed several knowledge and insight projects over the years. Not only is this promotion very well-deserved, it also comes at an opportune time, when we are building a huge momentum around our strategy function. With Bharadwaj as the leader in Mumbai, we will continue to up the temperature on sharp insights, leading to great work for our clients."
Commenting on her appointment, Bharadwaj adds, "It has been an amazing journey at Leo Burnett. I have had the good fortune to work on some incredible brands and with some incredible partners, both among clients and within the agency."
Bharadwaj, who is quite upbeat about her new appointment, further adds, "I believe that the best is yet to come. We are doing some fantastic work and each piece is making us hungrier for more and better. In my new role, I look forward to work closely with Sinha in producing new-age work that would help us in our constant endeavour to reach for the stars."
Bharadwaj brings with her 15 years of experience in brand planning and strategy. The brands she has worked on include HDFC Life, P&G, Tata Sampann, Emami, Star Plus, Heinz, Coke, Sony Entertainment Television, CavinKare, Anchor, AXN, Sony Pix, Godrej, Qi Spine Clinic, and Fiat.