The TVC, created by Adam&Eve/DDB, has already clocked more than six million views, since it went live on the brand's YouTube channel on November 9, 2016.
The festive season is in full swing, and Christmas is hardly a month away! As a precursor to the same, United Kingdom (UK)'s upmarket departmental store chain, John Lewis, has brought out its endearing Christmas TV advert 2016, #BusterTheBoxer, which has already clocked over six million views since it went live on the brand's YouTube channel on November 9, 2016.
In an unmistakable departure from last year's 'Man On the Moon' which was claimed to be a rather sad one by viewers, this year's John Lewis Christmas ad is surely winning hearts over the internet!
The over two-minute long spot created by Adam&Eve/DDB, set to the cover of Randy Crawford's 'One Day I'll Fly Away' by London electronic group, Vaults features a Black family for the first time - comprising of a little girl called Bridget, her parents and her pet dog, Buster.
Bridget loves to bounce, and has been dreaming about her Christmas gift, the trampoline, since a long time. For want of the trampoline, she is seen jumping excitedly on her bed all by herself when her mother tells her to go to sleep. In the meanwhile, on Christmas Eve, Bridget's father is seen setting up the trampoline complete with a giant red bow, as perfectly as he can, for his daughter.
Soon after, one can see a host of computer generated animals - right from foxes, and squirrels to badgers and hedgehogs enjoying themselves on the trampoline; while the poor dog looks on at them longingly from inside the house.
On Christmas morning, Bridget wakes up and runs towards the back garden enthusiastically to see her Christmas present. Lo, and behold! It is here that #BusterTheBoxer climbs the trampoline even before the little girl could reach there, and the endearing pooch can be seen enjoying itself to the fullest. This is when Bridget and her parents realise that she (Bridget) is not the only one who loves to jump and bounce. At this moment, the message, 'Gifts that everyone will love' flashes on the screen.
This year, we're partnering with The Wildlife Trusts to help protect and restore our nation's wildlife and natural habitat for our children today and in the future, reads the copy on John Lewis' YouTube channel.