Dentsu One wins creative mandate for JK Tyres

Dentsu One, the full-service creative agency from Dentsu Aegis Network, has bagged the creative mandate for JK Tyre and Industries, following a multi-agency pitch.

As part of the mandate, Dentsu One's scope of work for will range across TVC, print, radio, OOH, digital and activations wherein the agency will focus on launching the client's two-wheeler tyres.

Commenting on the development, Vivek Kamra, president - India Operations, JK Tyres and Industries, says, "We are happy to have them on board and hope they will effectively communicate our key brand attributes including technological superiority, youthfulness, humility and progressiveness in a truly Indian grown brand, through creative campaigns."

Titus Upputuru, NCD, Dentsu One, adds, "The teams had great fun working on it from ideation to creation. JK tyres is a great home grown brand and we look forward to building preference and love for the two wheeler tyre segment of the brand through some powerful communication."

"The challenge is to not only take the brand idea seamlessly into digital and other mediums but going forward to own it consistently so that it can stand differentiated in the consumer mind space over time," states Sunita Prakash, Senior VP, Dentsu One.

Dentsu Aegis Network's presence in India comprises the global network brands Carat, iProspect, Isobar, Posterscope, Vizeum, MKTG, Amnet and mcgarrybowen along with the Dentsu branded agencies - Dentsu Impact, Dentsu One, Dentsu India, Dentsu Media, Taproot Dentsu and Dentsu Webchutney. Also, newly added to the group are the recently acquired local brands Milestone Brandcom, WATConsult, Fountainhead MKTG, the Perfect Relations Group, Happy mcgarrybowen and Fractal Design Studio.