Dentsu Impact to handle creative mandate for Roca and Parryware

Dentsu Impact, the creative agency from Dentsu Aegis Network, has won the creative mandate for bathroom solution brands Roca and Parryware. Both accounts have been won following a multi-agency pitch.

According to the press statement shared by the agency, Dentsu Impact will now manage the digital, social, and mainline duties for both Roca and Parryware.

Speaking about the win, Amit Wadhwa, president, Dentsu Impact, says, "Roca and Parryware are the leading players in the bathroom solutions market and we are delighted with the opportunity of strengthening these brands in the Indian market. It is a great start to the year for us and we look forward to a long lasting partnership here."

Soumitra Karnik, national creative director, Dentsu Impact, adds, "Every brand and category comes with unique challenges and opportunities. We look forward to partner with them and bring some interesting ideas to life."

Commenting on the association, Mayuri Saikia, marketing head, Roca Bathroom Products, says, "We are elated to have Dentsu Impact on board to handle our creative mandate. They will certainly infuse new energy in the brands and we look forward to work in collaboration with them.