afaqs! news bureau

Arun Viswanath appointed executive creative director Percept/H

He will lead the agency's key accounts while adding new businesses to its portfolio.

Percept/H has announced the appointment of Arun Viswanath as executive creative director. His core responsibilities will include leading the agency's key accounts and adding new businesses to its portfolio.

Arun Viswanath appointed executive creative director Percept/H

With Viswanath on board, Percept One has strengthened its overall creative offering. Viswanath's mandate is to up the ante in Pune, a key market for Percept One, with clients such as Force Motors and Panchshil Realty, and then across Percept One including FedEx and MasterCard.

Arun Viswanath appointed executive creative director Percept/H

Commenting on the development, Nupur Mahajan, chief executive officer, Percept One says, "Percept One is an idea's network. Creativity at Percept One is not limited to a department but is DNA. As an agency, we are committed to our clients' business and do everything possible to bring the best and most cutting-edge talent on board. With Arun's diverse experience across verticals and mediums coupled with his can-do fire, I foresee happy clients and meaningful partnerships."

Viswanath is a creative professional with over 12 years of advertising, branding and digital marketing expertise. Having previously worked with JWT, Lowe Lintas, BBDO, Leo Burnett, M&C Saatchi, and Euro RSCG; he has handled a portfolio of brands including Book My Show, Gillette, DHL, Nissan, Blackberry, Colors, Jet Airways, Sony Entertainment Network and VISA, among others.

On his appointment, Arun Viswanath, ECD, Percept/H comments, "I am excited to be associated with Percept One and looking forward to boost the agency's upward trajectory. I intend to build with zest using the strength of innovation across the group's portfolio and deliver ideas that works for our clients."

Percept/H is a 50:50 joint venture between Percept Ltd. and Hakuhodo Inc., Japan's second largest advertising agency. Percept/H is the flagship advertising agency of Percept One with branches across Mumbai, New Delhi, Pune, Bangalore and Chennai. Its client roster includes FedEx, IOCL, Toyota, Gems Education, Panchshil Realty, Force Motors, and Delhi Police.

Percept One is a division of Percept Limited that has capitalised billings of INR 17.26 billion (FY'16). It has offices in Mumbai, Pune, New Delhi, Calcutta, Bangalore and Chennai.

Percept One comprises of Percept/H: Founding unit and Percept's flagship creative agency; IBD India: Integrated brand development agency; Percept Gulf: Brand consultancy; I-AM: Branding and experiential design; Allied Media: Media management; Percept Activ: Activation; Percept ICE: Events and MICE and Percept Profile: Full service PR agency.

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